Oud has been prized for thousands of years and in ancient times was valued more highly than gold. The use of Oud dates back to prehistory, with subsequent references in the Bible, as well as ancient Sanskrit and Persian texts.
Oud is derived from the dark resinous wood of the Aquilaria tree, and the resin occurs in less than 7% of the trees in the wild. Pure Oud is therefore extremely precious, and due to illegal logging, wild resources have been severely depleted. Since 2004, all species of the Aquilaria tree have been protected under the CITES convention.
Fragrance Du Bois condemns the use of Oud from illegal sources. Only pure Oud oil, produced from trees nurtured and managed on our own plantations, is used in our fragrances. This means that we can absolutely guarantee that it is from a sustainable and ethical source. Today, Oud is still known as ‘liquid gold’, and is highly valued and avidly traded in the Middle East. It is sought after by perfumers across the globe for its complex structure that brings remarkable depth to a fragrance.
At Fragrance Du Bois, our promise to you is that we use only 100% pure, sustainable, high quality Oud that is sustainably grown and certified by CITES.
WE PLANT MORE THAN A TREE
We are an eco-conscious company, and for every 50ml and 100ml bottle of perfume that is sold, we will plant a tree on one of our managed sustainable plantations in Asia.
Fragrance Du Bois is dedicated and committed to playing its part in saving our rainforests and reducing CO2 emissions. Ancient forests are the lungs of our planet, soaking up CO2 from the atmosphere and storing it. In essence, they clean our air. Furthermore, they maintain the balance of life on Earth. About 20% of the world’s total CO2 emissions come from tree felling and deforestation fires (Source: International Panel on Climate Change).
Fragrance Du Bois promotes sustainable forestry to prevent the ruthless exploitation of rainforest areas by using only sustainably-sourced and certified products, with FSC, CITES or Rainforest Alliance certification, as applicable.